About Us

The brand story

We created the hair method® for a new era of beauty, where purpose meets performance. Our community isn’t defined by labels, but by a fierce commitment to conscious care. They’re the culture-shapers, the wellness-driven, the ones who expect more; from their products and from the brands behind them.

the hair method® isn’t just a name, it’s a philosophy. Rooted in wellness and driven by innovation, our collection is designed for those who see haircare as self-care, science, and self-expression. Our gender-neutral packaging, inclusive art direction, and naturally active formulations are all part of a greater mission: to redefine what modern haircare looks and feels like. We’re here to elevate rituals and champion authenticity; for every hair type, every identity, and every person ready to reclaim their routine.

a young blonde white woman, a young black woman, a young asian man, and a senior white woman, all in a group standing next to each other and posing for the camera against a tan color wall a young blonde white woman, a young black woman, a young asian man, and a senior white woman, all in a group standing next to each other and posing for the camera against a tan color wall

A method for all of us

At the heart of our brand is a deep belief that haircare should celebrate every strand, curl, wave, and coil. Inclusivity isn’t a buzzword for us, it’s a commitment. We formulate our products to honor the full spectrum of hair textures and types, recognizing that beauty is as diverse as the people who embody it. Whether your hair is fine, thick, tightly coiled, or relaxed, our goal is to empower you with formulas that nourish, protect, and bring out your hair’s natural brilliance. Because everyone deserves to feel seen, supported, and celebrated in their hair journey.

photo of back of a conditioner bottle showing all the copy of the product photo of back of a conditioner bottle showing all the copy of the product

A planet friendly method

100% PCR bottles allows us to offer a luxurious soft-touch vessel, without compromising our sustainability efforts. Repurposing recycled materials and promoting waste reduction is essential to our brand's ethos. Our formulas are clean and free of toxic, harmful ingredients. We're consistent in our cruelty free promise and pride ourselves in formulating products that are effective, without containing animal-derived ingredients.

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Behind the brand

beautymark. is a Los Angeles-based beauty brand ideator creating innovative, consumer-first products that blend high-quality ingredients with cutting-edge design. Driven by a passion for wellness, we merge nature and science to craft standout brands that elevate self-care and empower individuals.

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